Howard Bloom joins host Elise Capron for her first solo episode to discuss his time working as Michael Jackson’s publicist in the 1980’s, during the Victory era. Though Bloom grew up as full-blown science nerd who knew nothing about popular music, he fell into the music world through magazine publishing, and, in 1976, founded what would become one of the biggest PR firms in the music industry during the ’70s and ’80s. He helped build or sustain the careers of more than 100 rock and roll icons, including Prince, Bob Marley, Joan Jett, ZZ Top, Bette Midler, Billy Joel, and, of course, Michael Jackson.
Howard and Elise discuss his fascinating and unusual journey into music, how he came to work with the Jackson family, and dig deep into Howard’s philosophies around what made Michael Jackson so seemingly magical—a concept Howard describes as “finding the gods within”. They also chat about Howard’s new book, which goes even further into his many great stories, Einstein, Michael Jackson, & Me: A Search for Soul in the Power Pits of Rock and Roll.